About Us

Joe Lewis comes to coaching with more than a decade of experience in the European and domestic professional pelotons. During his time, he faced his own share of setbacks. For example, two surgeries in his right knee over the course of 6 months. During recovery, he started researching to figure out what went wrong, and one thing became clear: his old coaching method wasn’t working for him. So armed with new research, the help of generous professionals, and a desire to find a better way, he created a new one.

Winning provides powerful insight into what it takes to be successful in this sport, but Joe believes he's learnt just as much from the setbacks because they helped him create a roadmap to be the best athlete he could be. He's content leaving the professional peloton knowing that his process helped him achieve results like the sprint leader’s jersey at the Tour of Colorado in 2018. And not only that, but he realized the process he spent three years building could help others avoid pitfalls and navigate their own unique journey through the sport.

Far from applying the same workouts and strategies to every athlete, Joe knows that refining the process means constant tweaking to account for the complexities of each athlete's life and the unpredictable elements that get thrown our way. With the knowledge, insight, and empathy gained through his own experience, he created First Wheel Coaching to help others find their perfect process, so they can achieve the results they know they’re capable of.

Let us help you find your process.


Let’s talk strategy.

Success is right around the corner. Get ahead of it by talking with us today about what we can help you achieve.


I've used two other coaching services in the past, but was quickly surprised by the way Joe works. After roughly three weeks of consistent communication and following Joe’s regiment, I already noticed the benefits in my performance. This was still a long way out from the season, and I knew then we were just getting started. He worked around my off-season job hours to make sure I arrived at training camp rested and was ready when the season arrived. And I did just that.

Joe breaks down every aspect of your training and is as easy-going as they come. Even when we were on different time zones, he sent feedback to keep me motivated. That paid off when we hit the thick of the season. We set three important goals for the spring and summer, and even when events out of my control ultimately dictated that I couldn’t reach those initial goals, Joe was there to guide me in hitting the reset button. If it wasn’t for Joe’s experience and being able to put himself in my shoes (he’s been a successful pro for a decade), I’m not sure I would have been able to pick myself back up. But then my time came around.

In the first two weeks of August, Joe had been complimenting my form (he tracks my training everyday) and told me I could win the Pro 1, 2 Velorama Criterium. That’s just happened on that day. Ironically, this was the same day Joe won the sprinters jersey in the Colorado Classic. It just goes to show Joe genuinely cares about his athletes, and will put them first. I look forward to continuing my work with Joe and hope to see even more victories in the upcoming season!"

- Jake Silverburg, Road Cyclist with 303 Project


Put success in your sights. Work with First Wheel Coaching.

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